Conveys some very simple ideas that despite being simple may elude the writer. Ms. Aaron has a light touch, doesn't take herself too seriously, and has an easy manner about herself. Reading her writing is like having a conversation with a friend. Fun and informative. If I have one complaint it would be that she needs to go back and edit the text. Nearly every page had one or two issues, either missing words, wrong tenses, or ideas that were going one way and then went another. I'm not generally all that fussy about the occasional typo, but this book (Kindle version) has way more than just a few. Don't let this turn you off from reading the book though - it is a quick read and could very well help you make some important changes in your writing and increase your productivity.